2000s · 80s · 90s · Advertisements · Maurice Malone · Mojeans · Aug 15, 2015

A History of Advertisements

by Maurice Malone

African American fashion designer Maurice Malone shoots selfie advertisements in the 90s.

Before the term selfie became popular, I was shooting most of my own advertising campaigns, some of which even featured me as the model. The above ad, as an example, is from our Fall 1998 campaign.

I took-up photography in both high school and during my short stint in college. I loved photography and use to film 8mm home-made sci-fi movies with stop-motion components that included claymation, animated drawings, and spaceships. After I saw the movie Star Wars as a teenager, I inspired to be a special-effects artist until falling into fashion design at age-19.

I'm still in the process of adding new images every so often. Below I list in chronological order, some of my advertisements over the years. I will not say they are my favorites or most memorable, although some are. They are just the images that I could find undamaged from my archives. Most are lost in the pages of magazines.