The Mojeans Bad Indigo, printed white sweatshirt, displays a photograph from the 1990s of designer Maurice Malone wearing his denim overalls with a chain.

Mojeans Bad Indigo Sweatshirt

Regular price$ 62.00
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Heritage is shaped by boldness and foresight. Emblazoned on this sweatshirt is the iconic 1994 image of the designer, embodying the daring spirit of his own advertising campaign—a moment captured from a time three decades ago that still resonates today.

Maurice Malone transformed the denim narrative, infusing the staple overalls with a street-savvy edge that spoke directly to the heartbeat of the city. Adorned in his own innovative creations, the chainlink and backpack overalls, he didn't just wear the clothes; he wore an attitude. It was in these formative years that customers affectionately dubbed the denim 'Mojeans,' a testament to the brand's identity, telling retailers with a knowing nod, "I'm here for Mo's jeans."

Key Features:

  • True 90s Vintage Feel: Back to the brand's beginnings with basic printed fleece crews from the brand's early years for an unmatched vintage look.
  • True Heritage Statement: This image of a young Maurice Malone was lifted from the iconic 1994 advertisement with chainlink overalls.

Whether you're a longtime fan of Maurice Malone or new to the brand, this fleece crew offers a unique blend of style, history, and comfort.

 

African-American denim and fashion designer Maurice Malone appears in his famous 1994 90s urban streetwear advertisement.

 

- 8 oz., 50% USA cotton, 50% polyester
- Pill-resistant air jet yarn
- Made with 50% sustainably and fairly grown USA cotton

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