90's Hip-Hop Fashion classic re-issued and on sale at: Opening Ceremony
Decades before Williamsburg Garment Company, Maurice Malone was one of Hip Hop's young design talents that helped to launch a new genre of fashion designers and defined a new market in the early 1990's. Since deactivating his urban collection in 2001 to focus on his designer collection, fans all around the world have coveted his now classic creations.
While living in New York in 1990, the designer told his partner and financial backer at the time, he wanted to create and market a new collection of baggy jeans that would go by the moniker "Maurice Malone Designs Blue Jeans For Your Ass." His partner refused, saying "it will never sell."