The Beginning

The ascension of a 19-year-old Detroit visionary kid who created the first black-owned denim brand and broke through fashion's boundaries.

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1980's

Heritage Earned

From Detroit to New York and repeat: Maurice Malone evolved from denim to a global urban wear icon, breaking retail and designer fashion barriers along the way.

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1990’s

Pursuit, Pause, and Innovation

During the peak of his urban streetwear brand, Maurice decided to step away from it all in pursuit of happiness. Innovation, growth, resets, and pauses happened in this decade.

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2000's

Defined in Denim

To say Maurice is resilient is an understatement at this point. Malone returned to his roots in this decade, starting a new one-man denim brand with $2000. Denim enthusiasts now refer to him as "the man."

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2010's

40 Years Made

Spanning four decades of exceptional bad indigo, Maurice Malone's journey promises that the finest chapters are yet to unfold.

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2020's
A history of African American fashion and denim designer Maurice Malone's media articles and advertisements from the 1980s through 2020s

Has any African American done denim longer?

In the early 1980s, since high school, my studio was my mom's basement in Oak Park, Michigan. My cutting table was the pool table covered in plastic. Patterns-in-work taped to the walls.

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