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The heir apparent underwear and street fashion designer

by Maurice Malone |

Malone—who’s up-and-coming only to those who have been locked in Banana Republic for the past year— 

By H/X Magazine January 30, 1998

Although others might see Malone as the heir apparent to Tommy Hilfiger as the designer name in the street fashion, Malone doesn’t see himself that way. But he does understand that the formula for reaching any large audience nowadays is marketing. So how does an emerging designer compete with Calvin Klein ad or movie-theater popcorn bags? “by becoming the best at what you do,” he says. “Then, if you are successful, people will cross over to you.” As men are crossing over from Calvin Klein boxers to Malone signature line of briefs.

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