Denim Labels To Watch: The Rise of Williamsburg Garment Company
In late 2011, when Maurice Malone unveiled his brainchild, the Williamsburg Garment Company, whispers began to ripple through the fashion industry like threads through denim. It wasn't just another denim brand; it embodied a statement waiting to be made, a promise of quality, fit, and innovation.
Fast forward to the dawn of 2013, and those whispers had evolved into resounding applause. As highlighted in the January 2013 issue of WeAr magazine, the buzz around Maurice's venture had transcended expectations, earning Williamsburg Garment Company a distinguished place among the pantheon of premier denim brands.
The article, a testament to Maurice's unwavering commitment to excellence, delves into the core principles driving his label: a dedication to quality over ostentation, a penchant for simplicity in design, and a steadfast belief in fair pricing. It's a narrative that encapsulates not just the ethos of Williamsburg Garment Company but also the anticipation and recognition that surrounded its ascent in the sartorial sphere.
Denim Labels To Watch
Written by WeAr Magazine, January 2013 issue
Autodidact Maurice Malone built his exclusive denim label Williamsburg Garment on two core ideas: it’s a small-time business operating on a cash-only-to-trade model. For years, the designer had problems finding the perfect jeans at a good price, so he decided to build his own brand. He believes the true essentials of a great jean is quality, fit and fabric, rather than branding details like pocket stitching, labeling and embroidery. He also wants to keep the focus on a fair price for both customers and retailer. To achieve these goals, Maurice offers limited distribution per city, operates at a small profit margin, and makes retailers pay for the goods before they are shipped.
Interchangeable simplicity in design is the ongoing theme, resulting in gender neutral styles that can be updated without major changes. New colors, fabrics and prints make the difference, along with the unique coin pockets
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