The 1999 Black History Month advertising campaign by AT&T showcased the iconic African-American fashion designer Maurice Malone in an unforgettable light. Wearing his Mojeans brand's black leather jacket and sequined jeans, Malone stood as a paragon of sophistication with an urban twist. The ad's backdrop, a vivid red and white, featured the bold AT&T logo, echoing the campaign's message: "We've got a style all our own. No one can touch that."
During this era, Malone's impact went beyond design; he was a defining figure in hip-hop and urban streetwear. The campaign, a highlight of Black History Month advertising, solidified Malone's legacy as a trailblazer in Jet's and Ebony magazines March 1999 editions.