Put This On Covers WGC's Denim Alterations Shop
Most who know the MM brand have no idea I have another denim devoted brand keeping me busy. With the experience of working in fashion and knowing how the industry likes to put people and brands in boxes, I built and maintain each company to have its own identity.
Put This On, a site that covers denim, grooming, searches for the most stylish cities, and has daily updates on men’s style and the culture around it, exposed the connection to their followers. Many have grown-up fans of the Maurice Malone brand.
By Derek Guy, Author at Put This On Published March 30, 2021
Last month, while confined at home and bored, I Googled “online denim hemming.” At the time, I had a couple of pairs of jeans that had been languishing my closet forever, as I needed to find someone with a Union Special machine so I could get a chainstitch hem (a type of stitching that results in what denim enthusiasts call “roping”). Usually, I send such work to Denim Therapy, but their prices are a bit expensive. I could have also dropped them off at Self Edge, but doing so required taking a trip into San Francisco’s Mission District (and I’m lazy). I wanted something easier — something I could drop off in the mail — so I Googled around.
The first result was a sponsored ad for Williamsburg Garment Company, a small shop in New York City that offered “express chain stitch hemming with same-day or next-day services at prices starting at $15.” Promising, I thought. Poking around the site, I noticed the company was run by someone named Maurice Malone. I admit, my first thought was: “Man, that guy has the same name as the ‘90s designer.”
It turns out, it’s not just someone with the same name; it’s the very person. This is THE Maurice Malone.
If you grew up in the ‘90s, you’re sure to remember the name. Maurice Malone is a Black pioneer in the “streetwear” market, predating names such as Sean Jean, Fubu, Phat Farm, Mecca, Rocawear, Enyce, and Ecko. Along with Cross Colours and Karl Kani, he helped prove that this market was viable and paved the way for other investors, retailers, and brands. During the ‘90s, his clothes often showed up in The Source, Vibe, and Rap Pages. Stars such as Busta Rhymes and Aaliyah wore his loose-cut jeans and block-printed tops.
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