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Was Maurice Malone x Ducati the first brand collaboration in streetwear?

by Maurice Malone |

The Mojeans Denim DeLux Spring 2000 advertising campaign in Miami featured Ducati motorcycles

Was Maurice Malone x Ducati the first brand collaboration in streetwear? We're not sure, but we can't think of another time a streetwear brand came together with another established brand in marketing unless you include the time earlier when AT&T featured designer Maurice Malone in their Black History Month advertisements.

Back in the 90s, we saw a future in brand collaborations. Check out a few of the images from our 2000 Mojeans advertisement campaign shot by Kelley + Meyers, styling by Ben Cook.

Mojeans 2000 fashion advertisement - Maurice Malone x Ducati Miami

At the time, very few in the black and urban community, ever heard of Ducati motorcycles. Soon after, Ducati motorcycles were one of the most desired in the Hip Hop community.

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