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Dive into the intricate repurposing and patchwork process behind handcrafting this pair of one-of-a-kind jeans for NLE Choppa.
Ask any hip-hop fan of the 90’s what was one of their favorite articles of clothing from that era and they would be likely to call out the Logo Cuff Jeans. The logo cuff furthered the explosion of the brand and was the perfect follow-up to the chain-link overalls.
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Maurice Malone stands as a pivotal figure in denim's evolution, having innovated a process in the early 2000s that transformed the art of aging jeans. Foregoing the nascent laser technology, Malone's approach involved mannequins with articulated limbs to replicate natural wear patterns using resin. Partnering with Genaro Hernandez and a Chinese factory, they refined this technique, leading to methods that shaped denim on a global scale. The legacy of Malone's vision continues to influence denim manufacturing, solidifying his role as a revolutionary in the industry.
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