Maurice Malone Blog — Steve Jobs of Denim

THE RISE, FALL, AND RISE OF THE "STEVE JOBS OF DENIM"

Steve Jobs of Denim

IN THE 1990S, HIP-HOP STARS EVERYWHERE WORE MAURICE MALONE'S CLOTHES. BY 2001, HE WAS BROKE. BUT HIS NEW VENTURE IS SIMPLICITY ITSELF: QUALITY JEANS AT A REASONABLE PRICE. BY DAVID ZAX Maurice Malone walks into a café in Williamsburg, Brooklyn, his home and base of operations for nearly 20 years, looking suitably stylish. Soon, the man Brooklyn Magazine once called "the Steve Jobs of denim" is teaching a fashion-backward journalist about the joys of "raw denim," which Malone specializes in. In an age where jeans come pre-washed, pre-sanded, sometimes even pre-torn, raw denim is a return to purity. They’re for...

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