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Heritage is built: Nearly 40 years ago, I founded my first company at 19 years old with no formal fashion education, and I knew I was in it for the long haul.
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Ask any hip-hop fan of the 90’s what was one of their favorite articles of clothing from that era and they would be likely to call out the Logo Cuff Jeans. The logo cuff furthered the explosion of the brand and was the perfect follow-up to the chain-link overalls.
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In the heart of the 1990s, a revolution in streetwear was brewing, and right at the forefront was a game-changing invention: condom pocket underwear. This wasn't just any fashion statement; it was a cultural icon, spotlighted in a vintage underwear...
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