In the heart of the 1990s, a revolution in streetwear was brewing, and right at the forefront was a game-changing invention: condom pocket underwear. This wasn't just any fashion statement; it was a cultural icon, spotlighted in a vintage underwear advertisement that graced the pages of The Source, a hip-hop magazine of legendary status. But we didn't stop there; we transformed this ad into an oversized sticker, igniting guerrilla marketing flames across urban landscapes.
"Blue Jeans for Your Ass" wasn't just a catchy slogan; it represented a seismic shift in youth fashion. The era of buying oversized jeans for that quintessential baggy look was on its way out. This was about making a statement with style and comfort in mind.
"Drizzaws for Your Bizzaws" took this a step further. Amidst heightened AIDS awareness in the 90s, this concept was more than just underwear; it was a proactive stance on safe sex. By offering a discreet yet accessible solution, it eliminated the awkwardness of carrying condoms, making it a smart, responsible fashion choice. This design wasn't just practical; it was empowering, symbolizing readiness and responsibility with style.
The 90s hip-hop fashion era was a golden age for African-American designers, and I was right there, leading the charge. As one of the first black-owned brands to venture into men's underwear, I helped pave the way for a plethora of brands that followed. This era was defined by its bold fashion statements—baggy, low-hanging jeans that nonchalantly revealed branded waistbands of underwear, turning them into prime real estate for branding and expression.
This era was more than just about fashion; it was about breaking barriers, challenging norms, and making bold statements. It was a time when creativity knew no bounds and practicality met style in the most unexpected ways. As a pioneer in this movement, I witnessed and contributed to a dynamic shift in how fashion is perceived, worn, and celebrated.
1996 promises to be a year of continued growth for MMD. With the introduction of an exciting new line of men’s underwear, creatively called, “DRIZZAWS FOR YOUR BIZZAWS,” Maurice intends on taking the idea of safe-sex to another level. although his complete line has a unisex appeal, Maurice says he had men in mind specifically when he created the underwear. The patented designed boxers “COME EQUIPPED” with a handy little condom pocket so that consumers will always be prepared. Aware of the pitfalls sometimes experienced “in the heat of the moment.” Maurice says, he created the Drizzaws “to help combat the spread of AIDS. The Drizzaws" combine fashion and function in a way that consumers will find fun and useful.