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Maurice explains how to properly hand sand jeans at the Vigoss jeans factory in China.
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Maurice Malone stands as a pivotal figure in denim's evolution, having innovated a process in the early 2000s that transformed the art of aging jeans. Foregoing the nascent laser technology, Malone's approach involved mannequins with articulated limbs to replicate natural wear patterns using resin. Partnering with Genaro Hernandez and a Chinese factory, they refined this technique, leading to methods that shaped denim on a global scale. The legacy of Malone's vision continues to influence denim manufacturing, solidifying his role as a revolutionary in the industry.
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Spring 2004 Runway Show review by Daily News Record (DNR), published September 29, 2003.
Breaking down barriers is hard work. However, the sore shoulders that come from all those who come to stand on them is a well-worth reward.
"Giants in the Cities" was a 2004 ad campaign that elicited mixed feelings for me. The vision was striking—giant models dressed in our apparel, towering over major world cities like New York.
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