Mojeans Bad Indigo Tee

Mojeans Bad Indigo Tee

Regular price$ 39.00

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Boldness and foresight shape heritage.  The iconic 1994 image of the designer, embodying the daring spirit of his own advertising campaign, adorns this t-shirt—a moment captured from a time three decades ago that still resonates today.

Maurice Malone transformed the denim narrative, infusing the staple overalls with a street-savvy edge that spoke directly to the heartbeat of the city. Adorned in his own innovative creations, the chainlink and backpack overalls, he didn't just wear the clothes; he wore an attitude. It was in these formative years that customers affectionately dubbed the denim 'Mojeans,' a testament to the brand's identity, telling retailers with a knowing nod, "I'm here for Mo's jeans."

Key Features:

  • True 90s Vintage Feel: Back to the brand's beginnings with basic printed tee from the brand's early years for an unmatched vintage look.
  • True Heritage Statement: This image of a young Maurice Malone was lifted from the iconic 1994 advertisement with chainlink overalls.

Whether you're a longtime fan of Maurice Malone or new to the brand, this t-shirt offers a unique blend of style, history, and comfort.


African-American denim and fashion designer Maurice Malone appears in his famous 1994 90s urban streetwear advertisement.

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